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Fundraising

A 2006 survey from Cone, Inc. shows that most people aged 13-25 feel a responsibility to make a difference in the world. It also shows they’ll reward companies that join the effort:

9% of those surveyed said that if price and quality are equal, they are likely or very likely to switch brands when the alternative brand supports a cause that is important to them.

In our post 9/11 world, local nonprofits and faith-based organizations struggle to reach desired levels of support. At the same time, merchants and businesses field countless requests for contributions and in-kind donations.

What if you could mobilize conscientious consumers to support your cause while creating brand loyalty for businesses?

The Alliance Answer

Rally supporters to help your cause with an Alliance Card loyalty program. Here’s how it works:

• Supporters use the card at participating merchants with every purchase—even when paying with cash
• Merchants create loyal customers by offering cash rebates to cardholders, plus a matching cash reward to your organization
• Nonprofits generate unrestricted funds from each cardholders' purchase

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