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Coalition Loyalty

Loyalty programs have seen double-digit growth rates over the past several years. However, many consumers fail to engage with these programs at a level that helps retailers achieve their goals. Why?

Consumers want it all: flexible cash-back rewards that can be used at a variety of merchants, at the same time benefiting a good cause.

Until now, bank cards offered the only avenue for this kind of loyalty program. Bank card programs are costly for merchants, and exclude customers who prefer to pay with cash.

What if you could be part of a coalition that offers cash back to consumers, in addition to a matching donation to the consumer’s nonprofit of choice—even when the consumer pays with cash?

The Alliance Answer

The ACI Cash Value Card™ and SmartTown Alliance™ programs allow coalition members to:

• Accept all forms of payment with the card, including cash.
• Create exceptional loyalty through a matching cash rebate to the cardholder’s designated nonprofit.
• Customize rebates to maximize your business.
• Use standard magnetic stripe cards, making the cost of entry the lowest in the industry.
• Receive a tax benefit to help offset the cost of rebates.

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